Hannah Whitfield

Hannah worked on beauty counters and in salon retail for years before turning to product research, so she knows the difference between a genuine ingredient story and a pretty box. At PickShelf she covers hair tools, skincare devices, SPF and oral care, comparing published specifications, materials, heat settings and SPF ratings against live UK listings and the patterns in verified customer reviews. She is careful with claims that touch skin and hair health, and quick to note where a cheaper option does the same job. Her method is research and comparison, not hands-on lab testing.

How Hannah Researches

Every recommendation on this page starts with a broad survey of the market: manufacturer specifications, independent expert coverage, and thousands of verified owner reviews on Amazon UK. PickShelf does not physically buy or lab-test the products; instead each pick is chosen by cross-referencing published specs against the live UK listing, the aggregated verified rating, and the recurring themes buyers raise in their reviews. Products with consistent quality complaints, misleading marketing, or poor value are filtered out.

You can read the full process on our How We Choose page.

Areas of Expertise

• Hair tools (dryers, straighteners)
• Skincare devices (LED face masks)
• Sun protection and SPF
• Oral care (electric toothbrushes)
• Ingredient/spec claims and value comparison